Baird Construction

Project Included:

-Brand & content guidelines

-Website design & copywriting

-12-month blog content calendar

-Content management, scheduling & automation

Year
05/07/2023

Baird Construction brand guidelines created by Shannon Smith

For Baird Construction's content strategy, I mixed bold visuals with compelling stories, aiming to showcase their craftsmanship in every click.

Blog Content Strategy

Baird Construction’s blog content showcases their expertise and provides insights on the home improvement process. With a rich mix of how-to guides, industry trends, and project highlights, this content strategy targets homeowners searching for a reliable and knowledgable construction company.

6 months of blog content written by Shannon Smith for Baird Construction
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