Glo Laser
Project included:
Brand & content guidelines
12-month social media content calendar
12-month blog content calendar
Content management, scheduling & automation
Year
10/05/2023
Cosmetic treatments can be intimidating. Glo Laser’s educational and friendly content strategy is here to put your fears to rest.
There are several challenges with marketing med-spas.
Highly-competitive and riddled with myths, the cosmetic treatment industry requires a thoughtful and consistent content strategy. Emphasizing comfort, safety, and cleanliness helps combat consumer anxieties. I position Glo Laser as an industry leader by promoting their innovative treatments through an educational and inviting tone of voice.
